Data Privacy

Data privacy is essential. For years we have been protecting our personal data, using shredders for financial information, anti virus software and firewalls to protect our computers. But how do we protect how our data is used online.


Our mission is to help put you back in control of how your data is used online. What information is used and who uses it. It's your Data you should have a choice and should be rewarded for it being used. #Be Rewarded. #TakeBackControl

Cross Device

Data Choice works across devices enabling you to Take Back Control no matter, where or how you are online. We will champion Data Choice for you, not only within Digital Media but across the spectrum. Our first solution is not the final solution.


Register today to take part in our Pre-TGE event

Data Choice Overview Document

Summary of our Whitepaper. Please read our Whitepaper for full information.

Recent Announcements


Harnessing what we learnt inside Google


You aren't just a number


Control what ads you see


Using Blockchain technology allows our solution the safety you deserve


You will be able to opt out


We only succeed by working together attracting the right users, advertisers & talent

WHY Data Choice

image not found
Our team formed at Google, when we left Google we set out on a mission to help make programmatic more open, fair, transparent & accessible. While on our journey we had an idea, a way to make internet marketing better for everyone and so the idea for Data Choice was born.
image not found
Our users our our Community. We only succeed with you, our aim is to help transform how data is used not only online but in general. We pledge to keep our users informed, allow you to vote on integrations and above all else give you choice, the choice to pick and choose what of our services you take part in.
image not found
Whilst our initial vision was to make programmatic more open & transparent that has grown into making not only programmatic more transparent but the wider data market. For too long we have all accepted Terms & Conditions that are beneficial only to the company, and normally without understanding or even reading them at times. Your data is precious and should be treated as such.

Our Market

Programmatic Penetration In Established Markets 80%
Amount of Digital Data Created In Last 2 Years 90%
Fake Data Profiles 40%

  • Account Strategy, PR

    Gemma Piedrafita Parra

    Profile: Gemma joins us from Google where she was responsible for growing and educating 60 agencies, working on one of the biggest portfolios in the department with a yearly spend of an estimated $20,000,000 per year and $4,750,000 per quarter.

  • Head Of Digital

    Will Levitt

    Profile: Will led a team of 12 Google account strategists, managing over $300 million of annual ad spend. Having led the account strategists for over 700 digital agencies, Will brings us unique insights into supporting agencies from a technical standpoint.

  • Managing Director

    Andrew Bruce

    Profile: Andrew has been in Sales & Marketing for over 20 years, having held senior positions at some of the world’s leading brands & technology companies including, Yell, Sky & Google.

    Before founding Programmis – Data Choice in late 2017, Andrew was a highly successful Agency Manager at Google looking over $16 million a year of advertising, he was then promoted to run the UK & Ireland Direct Business. Previously, Andrew held various management positions Sky, most recently as a Divisional Manager, focusing on new business, client retention, expansion & channel development.

  • Director

    Sean Worrell

    Profile: Sean has spent his career at some of the world’s leading media brands in senior positions, including Google, Universal, MTV, Discovery and Holimetrix. Having been involved in media and marketing for over 20 years, Sean’s experience, knowledge, vision and drive allows Programmis unique access to the world’s leading brands..

    Before founding Programmis – Data Choice in Late 2017, Sean had led the UK, Irish, South African and Israeli markets for Google, responsible for over $500 million a year in advertising revenue. Previously, Sean held various management positions in advertising and data with Holimetrix, Universal, Discovery & MTV.

  • Account Strategy

    Graza Garlewicz

    Profile: As a developer at Asda/Walmart and as a strategist at Google, Graza brings unique insights into the marketing world. Graza supports our clients, letting them build successful campaigns through training, account suggestions and account management.

  • Business Development

    David French

    Profile: Joining us from Google, David was one of the top agency managers at Google, helping over 60 digital agencies acquire and retain clients. David is also an integral part of our exhibition team and will be supporting us at our world-wide events over the coming years.

    Before joining Programmis – Data Choice David was a successful Agency Manager at Google. Building & maintaining relationships with over 60 advertising agencies across the UK.

We’ve lost control of our personal data

Sir Tim Berners-Lee (Inventor of World Wide Web),